Helping Start.io achieve near real-time data intelligence:
How Tperson transformed their data processing, management, and time-to-insight
"Start.io ingests over 10 terabytes of data every day - structured, unstructured, and everything in between.
Tperson surpassed our expectations by rapidly grasping our complex business and data framework.
Their combination of sharp business acumen and technological expertise led to a methodological approach that revolutionized our data handling. Tperson not only built a platform that structures and processes our data with near real-time precision, they also ensured the extraction of substantial value, seamlessly merging insights with smart visualizations that simplify complexities.
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The Tperson team's service-oriented and flexible "can-do" attitude ensured they were able to work in harmony with our internal teams, fostering a collaborative environment that bridged the gap between business objectives and the technical challenge. This synergy, coupled with their innovative strategies and a deep understanding of data nuances, has been transformative.
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By ensuring the right data is placed into the right hands promptly, they effectively enabled our team to focus on strategic decisions without being overwhelmed by the sheer volume.
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More than just saving us invaluable time, Tperson's engagement has been central to enhancing our decision-making process, equipping us to proactively address potential issues and seize new opportunities. Thanks to their partnership, Start.io hasn't just kept pace with our extensive data flow; we've transformed it into our greatest asset, catapulting us to the forefront of our industry."
Andrew Younan, SVP Product and Engineering
Drowning in data
Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences.
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They specialize in leveraging first-party data to provide audience segmentation, aiming to enhance mobile app revenue, user engagement, and personalized brand experiences.
With a global reach, Start.io supports over 500,000 active mobile apps, showcasing its capability to deliver scalable and diversified audience solutions for advertisers and publishers alike.
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This resulted in over 10 terabytes of data streaming into an outdated system that was designed to handle this type of volume.
Start.io project goals
1.
Build a self-service, business-oriented system
2.
Update the tech stack for better performance & future-proof the infrastructure for scalability
3.
Redesign for a more intuitive and visually appealing interface
3 main challenges
1.
Exploring, navigating, and understanding Start.io's complex data ecosystem to rapidly acquire the expertise needed for the project.
2.
Consolidating vast amounts of complex data into unified, meaningful business KPIs across the organization.
3.
Migration from cumbersome legacy systems and methodologies to a new technology stack and methods.
The solution
Discovery
Tperson rapidly learned Start.io's complex data ecosystem and business, quickly acquiring the expertise needed.
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Collaboration
Tperson worked closely with the internal teams and stakeholders at every stage, fostering strong communication and ongoing collaboration between both internal and external teams.
New tech stack
We seamlessly integrated Airflow (data orchestration) with Vertica (DB) and Tableau (UI visualization layer).
Data engineering
Tperson integrated real-time and batch processing for fast data-time-to-value.
Data visualization
Tperson developed a portal with custom dashboards, tailored reporting, and anomaly alerts for each business domain, including management, demand, and supply,
New methodologies
Tperson provided Start.io with a new set of methodologies and tools moving forward.
The results
Massive daily amounts of complex data are handled at high performance
Over 10 terabytes of data is now seamlessly ingested, processed, and analyzed every day in near real-time.
Report refresh time was reduced from several minutes to only seconds.
User-friendly dashboards and reporting provide Start.io's teams with the data intelligence they need, when they need it.
